Know your shelf.
Know your market.
Retail market intelligence for FMCG and consumer brands competing across Egypt, the Gulf, and Levant. Pricing surveillance, shelf-share tracking, distribution analytics — grounded in field data.
Why retail data is harder in MENA
In markets like Egypt, Lebanon, and Jordan, traditional trade still accounts for 50–70% of FMCG volume. These stores — the corner baqala, the neighbourhood kiosk — don't have POS scanners. Standard retail intelligence tools measure only what's scannable.
The result: FMCG brand managers in the region are making pricing and distribution decisions with incomplete pictures — often missing the majority of where their products actually sell.
"In markets where traditional trade accounts for 50–70% of FMCG volume, scanner POS data tells an incomplete story. Field data fills the gaps."
Three views of your market
Each module captures a dimension of retail performance that scanner data misses in MENA channels.
From brief to briefing in three steps
We operate on an analyst-partnership model — not a self-serve dashboard. You define the scope; we deliver the intelligence.
Define the brief
Tell us the categories, geographies, and competitors you need to track. We configure the measurement scope to your business questions.
Field data collection
Field auditors visit stores on your measurement schedule — capturing prices, shelf photos, and distribution status across your target geographies.
Dashboard + weekly briefing
Your team receives a structured briefing — dashboard access, PDF summary, and WhatsApp alerts for critical pricing movements. In Arabic or English.
Two audiences. One data platform.
Whether you're defending shelf space or proving your distribution value to principals, TwentyTo2 gives you the numbers.
Hearing from the field
"We were walking into category reviews with retailer-provided data that didn't match what our field teams were seeing. TwentyTo2 gave us independent, store-level shelf share numbers we could actually defend."
"The traditional trade data was the part we were always missing. Our scanner data showed 64% distribution but TwentyTo2's field audit showed 41% in the same period. That gap was costing us sales we didn't know we were losing."
"I spent years doing FMCG data work across Egypt and the Gulf. Every engagement hit the same wall: the data you could buy told you about supermarkets. The baqala around the corner — where a huge share of volume actually moves — was invisible.
TwentyTo2 is a small company. We launched in late 2025, out of Cairo. We track what we can actually track well — five markets, field-grounded, honest about our scope. If you need MENA retail data that includes traditional trade, we'd like to talk."
Ready to see your market clearly?
Tell us which categories and markets matter most. We'll show you what the data actually looks like.
Request a BriefingArabic and English briefings available. Response within 2 business days.