Market Coverage

MENA coverage,
store by store.

Five markets. Field teams operating in modern trade and traditional trade. Store-level data on a weekly cadence. Honest about what we cover and what we don't.

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Five Markets

Where we operate

Each market has active field teams running weekly audits across modern and traditional trade channels.

🇪🇬

Egypt

Cairo metro + Alexandria
Modern + traditional trade
Weekly cadence

🇸🇦

Saudi Arabia

Riyadh + Jeddah
Gulf modern trade focus
Bi-weekly cadence

🇦🇪

UAE

Dubai + Abu Dhabi
Modern trade + e-commerce
Bi-weekly cadence

🇱🇧

Lebanon

Greater Beirut
Traditional trade emphasis
Monthly cadence

🇯🇴

Jordan

Amman metro
Modern + traditional trade
Monthly cadence

Channel Types

Three channels, one view

We track all three FMCG sales channels in MENA — including the traditional trade that most intelligence platforms miss.

Channel Type	Examples	Why it matters	Coverage
Modern Trade	Hypermarkets, supermarkets, discount chains (Carrefour format, LuLu format, Spinney's format)	High-volume, scanner data exists but doesn't capture shelf position or competitive pricing accurately	All 5 markets
Traditional Trade	Baqalas, corner stores, kiosks, independent mini-marts	50–70% of FMCG volume in Egypt, Lebanon, Jordan — completely absent from POS data	Egypt, Lebanon, Jordan (primary); KSA, UAE (supplemental)
E-commerce	Grocery delivery platforms, brand direct-to-consumer, third-party marketplace	Fastest-growing channel in UAE and KSA — pricing and availability differ from physical trade	UAE, KSA (primary)

Methodology

Field team, weekly cadence, data QA

Our field auditors use structured capture forms on mobile devices — prices per SKU, shelf photo, facing count, availability status. Every store visit produces a standardised data record.

Data is cleaned and quality-checked before it enters the briefing. Outliers are flagged and verified before delivery. We don't pass raw field data directly to clients.

Structured mobile capture forms — consistent methodology per market
Store-level GPS tagging — location-verified records
QA process before every delivery — outliers verified or flagged
Comparable methodology across all five markets

Field auditor reviewing products on a supermarket shelf with a tablet in hand, MENA retail environment

Which markets do you need?

Tell us your priority markets and categories. We'll confirm coverage scope and typical cadence for your use case.