Platform

Three modules.
One view of your market.

From store-level price audits to shelf-share index, TwentyTo2 delivers the data that drives your next category review. Built for MENA retail realities.

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Module 01

Competitive Pricing Surveillance

Field auditors visit stores on a bi-weekly schedule, capturing prices per SKU per store using structured capture forms. Data is cleaned, QA'd, and delivered as a price index against your defined competitors.

  • Price index vs. 3–8 defined competitors per category
  • Promotional flag — detect competitor price moves within 48 hours
  • Delta trend view — 4-week rolling average
  • Both modern trade and traditional trade channels
  • Coverage: Egypt, KSA, UAE, Lebanon, Jordan

±2% price accuracy per SKU per store visit

Laptop showing retail market intelligence dashboard with price index bar charts and distribution table in dark UI with amber accents
FMCG product shelf in a Gulf supermarket aisle, warm lighting, neatly stocked rows of consumer goods
Module 02

Shelf Share Tracker

Field auditors photograph each category section per store visit. We analyse the planogram to measure facing counts by brand, calculating share of shelf per category per store tier.

  • Share of shelf per category per store, indexed to category share expectations
  • Store-tier breakdown: hypermarket / supermarket / mini-mart
  • Out-of-stock flag with shelf gap detection
  • Competitor brand comparison within same category
  • Monthly trend analysis
Module 03

Distribution Analytics

Store-level numeric distribution (ND) and weighted distribution (WD) across your defined geography. Coverage gaps flagged by store tier, channel, and market. Route-to-market insight included.

ND
Numeric Distribution — % of stores stocking your SKU
WD
Weighted Distribution — % of volume passing through stocking stores
  • Coverage gap report — stores in scope that are not stocking your product
  • Route-to-market insight by distributor territory
  • Quarterly trend view
Delivery Formats

How insights reach your team

Delivery formats designed around MENA working norms — not generic global SaaS assumptions.

Live Dashboard
Secure web dashboard with interactive price index, shelf share trends, and distribution maps. Updated on each data cycle.
Weekly Briefing PDF
A structured executive summary delivered weekly — designed for category review presentations. Available in Arabic and English.
WhatsApp Alert
Real-time alerts for significant competitor price moves or shelf events — direct to your team's WhatsApp. A genuine MENA enterprise pattern.

Ready to put numbers on your shelf?

Tell us which modules and markets matter most. We'll show you what the data looks like for your categories.

Request a Briefing