For Distributors

Show your principals what's actually on the shelf.

Regional distributors competing for principal contracts need more than delivery receipts. TwentyTo2 gives you the store-level data to show that your distribution works — and where it can improve.

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The Challenge

Principals want proof, not promises

Brand principals are increasingly demanding store-level evidence of distribution performance. Route delivery records and sales reports are no longer sufficient — they want to know what's actually on the shelf.

  • Principals question distribution claims without independent verification
  • Route-to-market gaps you didn't know existed become contract issues
  • Competitor distributors gaining ground in your territory, undetected
  • No objective data to negotiate on at principal review meetings
What We Provide

Verified store-level data for your reviews

TwentyTo2 runs field audits across your distribution territory, producing verified ND/WD data and shelf status reports you can bring to principal review meetings.

  • Verified numeric and weighted distribution by zone and channel
  • Shelf presence confirmation — product on shelf, facings count
  • Coverage gap identification by district or route
  • Branded report format suitable for principal presentation
How It Works

Win principal reviews with data

Audit your territory
We run field audits across your defined route or zone — capturing ND, WD, shelf share, and competitor status across modern and traditional trade stores.
Identify the gaps
The data surfaces coverage gaps you didn't know existed — routes where product isn't reaching the shelf, zones where competitors have gained ground.
Present with confidence
Bring verified, independent distribution data to your next principal review. Show performance against contract targets — and corrective actions already underway.

"Our principal was questioning our distribution numbers going into the annual review. We commissioned a TwentyTo2 field audit of our territory two months before the meeting. The audit identified three zone gaps we hadn't flagged internally — we fixed them before the review, and came to the table with verified store-level data. That changed the entire tone of the meeting."

— Category Manager, regional FMCG distributor, Gulf

Ready to verify your distribution?

Tell us your territory and principal brands. We'll show you how a field audit would work for your context.

Request a Briefing

Arabic and English reports available.