Your shelf, your price, your distribution — visible.
Stop walking into category reviews without independent data. TwentyTo2 gives category managers the store-level intelligence they need to defend shelf space and respond to competitor moves.
Request a BriefingFlying blind in the Gulf and Levant
FMCG brand teams in MENA face a consistent challenge: the data they can buy describes modern trade well, but misses the large share of volume moving through traditional channels.
- Competitor pricing moves in traditional trade — unknown for days or weeks
- Shelf share data from retailer doesn't match field observation
- Distribution scores look healthy on paper, but store reality differs
- Category review presentations built on incomplete data
Independent, field-grounded intelligence
TwentyTo2 gives category managers a separate, independent read of the shelf — not retailer-provided data, not survey-based estimates.
- Store-level shelf share per category, benchmarked against competitors
- Competitive pricing surveillance across modern and traditional trade
- ND and WD distribution data by market and channel
- Weekly briefings in Arabic or English
"We walked into a retailer category review in Q4 with independent shelf data TwentyTo2 had collected across their stores. The retailer's own planogram report said our share was 28%. The field audit showed 23%. That 5-point gap changed the entire conversation about space allocation — and we came out with a better outcome."
Five MENA markets
Egypt, Saudi Arabia, UAE, Lebanon, Jordan — across modern trade, traditional trade, and e-commerce.
View full coverage detailsRequest a category briefing
Tell us your categories and markets. We'll show you what a TwentyTo2 briefing looks like for your context.
Request a BriefingArabic and English briefings available.